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說到相關投資或是理財，只要是跟經濟有關的書
INTRODUCTION TO MARKETING 8-e -LAMB這本會是一個很不錯的選擇
一般來說，跟經濟有關的書，通常都很艱澀難懂
而且又一大堆專有名詞
通常離我們的生活真的太遠了
但是這本INTRODUCTION TO MARKETING 8-e -LAMB卻沒這樣的困擾
作者把專有名詞改善了很多，一般人都可以很快進入經濟學的世界
不然看到那麼多數字，鐵定發瘋
作者也是業界知名人士
所以裡面所講的趨勢分析，非常簡單
對新手來說，也能很快進入狀況
至少對於投資理財，懂得一點皮毛
以後才不會被理專誤導~所以算是很不錯的囉~
這本書有拿給我家那口子看
他也覺得寫的很簡單，代表我眼光不錯啊!
希望對這本書還在觀望的朋友，這本書會是不錯的選擇喔!
這本書的詳細介紹如下~參考一下吧
說明：
描述：
New to the Edition
Feature Presentation Video Package: The eighth edition features innovative new videos selected by Joseph Champoux, a leader in teaching through film. Each chapter contains a clip from a popular Hollywood movie to illustrate marketing concepts. Looking through the lens of a movie camera provides a fresh perspective and helps students connect marketing theories to situations, while providing an engaging and exciting classroom.
Marketing in Entertainment: Inspired from the 'Feature Presentation','Marketing in Entertainment'boxes highlight how marketing concepts are applied in the entertainment industry. Examples from film, television, publishing, computer software, video games, and more illustrate how marketing principles apply in this industry. A question at the end of each chapter relates to 'Marketing in Entertainment' and allows students to explore the issue in more detail.
Visual Summaries: The eighth edition has refined the pedagogy of the Integrated Learning System by adding visual summaries within each chapter. These visual summaries provide another means by which students can grasp and master complex marketing concepts. They are designed to illustrate the concept graphically, these summaries were created with the visual learner in mind.
Application Exercise: Application exercises at the end of each chapter give students the opportunity to put marketing principles to work in an active, involved manner. Exercises were selected by a panel of marketing professors from the hundreds of “Great Ideas in Teaching Marketing” that have been submitted since the first edition of Marketing.
Career Exercise: The eighth edition features a new exercise designed to give students a starting point for researching a career in marketing. Students can investigate careers in the marketing fields that relate to the concepts they were exposed to in the chapter. Numerous online resources are given to help students explore various marketing careers.
Still Shaky? Student Resource Lists: Each chapter concludes with a checklist indicating what additional materials are available to help reinforce chapter material. Xtra!, the product website, and other resources are broken out into an easy-to-read checklist detailing what is available and where to find it. Students wont miss an opportunity to use the large amount of study materials that are suited to their individual learning styles.
Charles W. Lamb - Texas Christian University
Joseph F. Hair - Louisiana State University
Carl McDaniel - University of Texas, Arlington
須知：
作者： LAMB
新功能介紹- 出版社：新陸書局
新功能介紹 - 出版日期：2005/12/20
- 語言：英文
目前有在博客來也在做其他的特價喔
上一堂海鮮課 | 台灣的海鮮(一) | ||
小魚大作 | 川味河鮮料理事典 | ||
鮮味蝦蟹 | 第一次學做海鮮 |
標籤註解：
INTRODUCTION TO MARKETING 8-e -LAMB 書評報告
INTRODUCTION TO MARKETING 8-e -LAMB 書籍大綱
INTRODUCTION TO MARKETING 8-e -LAMB 閱讀讀書心得
INTRODUCTION TO MARKETING 8-e -LAMB 評比推薦報告心得
INTRODUCTION TO MARKETING 8-e -LAMB 內容大鋼目錄大鋼
INTRODUCTION TO MARKETING 8-e -LAMB 二手書價格
INTRODUCTION TO MARKETING 8-e -LAMB 作者推薦序
INTRODUCTION TO MARKETING 8-e -LAMB 閱讀的CP值高嗎
INTRODUCTION TO MARKETING 8-e -LAMB 問卦爆掛
底下這些本月博客來熱門推薦喔！
Career Paths-Call Centers Student’s Book with Cross-Platform Application | Career Paths-Sports Student’s Book with Cross-Platform Application | ||
打動面試官！英語口試，這樣說就過關 | Career Paths-Banking Student’s Book with Cross-Platform Application | ||
In Company 3.0 (Intermediate) Teacher’s Book Pack | Public Speaking Matters (IE) |
【博客來文學小說】看書有益身心健康，【博客來文學小說】我就是一個很愛書的人
畢竟看書能夠讓我在短短的時間內，稍為專注做一件事，【博客來文學小說】所以在選購書籍時，有時會看一些比較屬於領導的書籍，【博客來文學小說】因為上頭交派很重要任務給我
帶領團隊就顯得非常重要的，雖然實際上的狀況與書的狀況不太一樣，【博客來文學小說】至少可以先做預防囉【博客來排行榜光棍節特價】看書有益身心健康，【博客來排行榜光棍節特價】我就是一個很愛書的人
畢竟看書能夠讓我在短短的時間內，稍為專注做一件事，【博客來排行榜光棍節特價】所以在選購書籍時，有時會看一些比較屬於領導的書籍，【博客來排行榜光棍節特價】因為上頭交派很重要任務給我
帶領團隊就顯得非常重要的，雖然實際上的狀況與書的狀況不太一樣，【博客來排行榜光棍節特價】至少可以先做預防囉【博客來賣場】看書有益身心健康，【博客來賣場】我就是一個很愛書的人
畢竟看書能夠讓我在短短的時間內，稍為專注做一件事，【博客來賣場】所以在選購書籍時，有時會看一些比較屬於領導的書籍，【博客來賣場】因為上頭交派很重要任務給我
帶領團隊就顯得非常重要的，雖然實際上的狀況與書的狀況不太一樣，【博客來賣場】至少可以先做預防囉
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